Crystal C. Willis portfolio for CLA Graphic Designer and Communications Professional search

Campus-oriented work samples

Three poster variants that say, “There’s something for everyone at your campus store. Located in the Joe Crowley Student Union. ASUN Nevada Wolf Shop.” Each poster includes items sold at the store. — ASUN Nevada Wolf Shop

Q3 Campaign: Summer Session / Back to School

Concept Creation
Layout Design
Print Production + Distribution

Collateral Includes: Campus Posters, Coupons, Handbills, Storefront Banners, Coordinating Emails and Social Media Messaging

A bi-fold informational packet. The front says “ASUN Nevada Wolf Shop, official campus store of the University of Nevada, Reno.” Information about the store and what it sells is included. — ASUN Nevada Wolf Shop

New Student Informational Mailer

Concept Creation
Content Developer
Layout Design
Print Production + Distribution

Collateral Includes: Flyers, Informational Mailers, Rack Cards

View the mailer

Several wall calendar pages are layered on top of each other. — ASUN Nevada Wolf Shop

Academic Calendar 2018-19

Project Manager
File Rebuild
Layout Design
Print Production

Collateral Includes: 12-Month Calendar, Campus TV Promotion, Coordinating Emails and Social Media Messaging

View the 2018-19 calendar

ASUN Nevada Wolf Shop

In-person event, in partnership with Apple and the Nevada Alumni Association

Project Manager
Concept Creation
Content Developer
Layout Design
Print Production + Distribution
Event Co-Management

Collateral Includes: Campus Posters, Handbills, In-store Signage, Campus Newspaper Ads, Table Tents, X-Stands, Coordinating Emails and Social Media Messaging, Campus TV Promotion

An advertisement for Greater Nevada Credit Union’s university branch with general information. There is artwork of a cardboard box filled with UNR-themed items, like a wolf plush toy and foam finger. — Greater Nevada Credit Union

University Branch Campaign

Concept Creation
Layout Design

Collateral Includes: Billboards, Flyers, Handbills, Mailers, Newspaper Advertisements, Posters

KUNR Public Radio work samples

A print ad for Artown 2023 with information about KUNR Public Radio and KNCJ Nevada Classical and Jazz. — Print Ads

Content Developer
Layout Design
Vendor Distribution

Collateral Includes: Brochure and Magazine Placements

Four pages of KUNR’s media kit, including information about the station. — Media Kit

File Rebuild
Layout Design

Collateral Includes: 10-Page Brochure

View the KUNR media kit

Virtual, In-person Event Management, Promotion

Content Developer
Layout Design
Distribution
Virtual Event Tech Management

Collateral Includes: Coordinating Emails and Social Media Messaging, Campus TV Promotion

KUNR short-form videos for social media

Designer and Videographer, 2020-23

KUNR x One Small Step long-form video: Virtual Listening Event

Project Co-Manager, Digital Editor and Designer, 2021

One Small Step (OSS) is a nationwide effort to reconnect Americans, one conversation at a time. KUNR, in collaboration with Noticiero Móvil, was selected as a participating station in 2021 and hosted a virtual listening event toward the end of the six-month program to preview some of its recorded conversations, as well as a behind-the-scenes look at the process.

Additional KUNR x One Small Step Collateral Includes: Informational Landing Pages in English and Spanish, Published News Articles, Coordinating Emails and Social Media Messaging, PBS Reno TV Promotion, Campus TV Promotion, Campus and Community Posters, Handbills

Web design and management

KUNR Public Radio

Digital News Editor and Webmaster

2021 Website Migration
• Reviewed/Updated Migrated Content
• Rebuilt Landing Pages
• Developed Training Modules, Presentations for Staff
• Facilitated Training Sessions for Staff

UI Design
Content and Website Management
Web Accessibility
• Advocated and implemented web accessibility improvements, including audio transcripts, alt text and descriptions (as applicable), embed reviews, and more

Visit KUNR.org.

NPR Next Generation Radio

Digital News and Website Editor
Digital Team Lead, May 2023

University of Nevada, Reno project, May 2022
Florida Newsroom project, January 2023
Gulf States Newsroom project, May 2023

UI Design
Content and Website Management
Web Accessibility
• Advocated and implemented web accessibility improvements, including audio transcripts and color contrast checks
• Facilitated introductory workshop on web accessibility considerations for journalists